We are not a nonprofit and do not accept donations. Today, our ocean cleanup and advocacy mission is funded primarily by your 4ocean product purchases. In the future, we hope to advance our mission further by employing new business solutions to the ocean plastic crisis such as reselling the materials we collect and working with governments and industry for contracted waterway cleanup services. We believe business can be a force for good and hope our model encourages others to pursue creative solutions to this global crisis.
IT ALL STARTED IN THE SUMMER OF 2010
when two Southern California friends—Griffin Thall and Paul Goodman—took a college graduation trip down to Costa Rica. Between the stunning sunsets, killer surfing, cool beach towns and awesome people, it didn’t take long for Griffin and Paul to fall in love with the laid-back lifestyle. IT ALL STARTED
TO SPREAD THE
"PURA VIDA" SPIRIT
around the world, Griffin and Paul teamed up with Jorge, Joaquin and other Costa Rican artisans to create handcrafted bracelets in endless color combinations—each one as unique as the person wearing it. What started out as selling just a few bracelets a week has grown into a worldwide movement with millions of bracelets sold each year.
Beauty For Ashes Nepal is an accessories manufacturing company. We believe poverty is one of the main problems that fuels human trafficking in the world today. To combat this problem we employ women who are marginalized and those escaping exploitative situations. Our goal is to not only produce stylish and quality wholesale products for you to enjoy, but also to change the lives of the women who make these products. We provide a work environment that is family-oriented and empowers them to choose freedom.
In 2014, our founder, Ben, found himself lost in the middle of the Balinese jungle. After taking a wrong turn on his motorbike, he stumbled upon a village of talented artisan carvers struggling to make a living and carry on this craft that had been passed down for generations.
Each Lotus and Luna accessory is handcrafted by female artisans living in various small villages in Northern Thailand, providing them and their neighbors with consistent, fair employment. The Lotus and Luna design team collaborates directly with a lead artisan in each village to carefully create designs from high quality, locally sourced materials. The lead artisan then trains a larger group of women in her village how to create the designated product. These artisans range from all ages, backgrounds, and physical abilities, and are tasked based on their individual skills and interests. As each woman learns to make our products, she learns a new skill, and as the collections evolve through the seasons her skill set grows. This empowers our artisans individually while allowing their village economy to not only sustain, but grow. We are committed to providing our artisans with ethical work standards by paying them with fair wages, paid vacation time and sick leave. They are encouraged to work as often or as little as they choose, on site or from the comfort of their homes.